Charlie Besser, Intersport Featured in Sports Business Journal
The SBJ takes a look back on 40 years of Intersport
APP
Far from his days captaining the golf team at Marquette, Charlie Besser, who founded Intersport in 1985, has shaped the sports business landscape for the last 40 years. As Intersport turns 40 this year, the Sports Business Journal takes a deep dive into the ways Besser and his colleagues have built their empire, including acquiring 80 percent of the Association of Pickleball Players Tour in 2022.
Subscribe to get The Latest Pickleball News
Tour Updates, registration, player stories and more.
