The APP Adds GOOD IDEA as Official Functional Beverage for Select APP Tour Events

All-natural sparkling water brand joins the APP as Official APP Tour Partner; On-site activations set for Newport Beach, Chicago, Dallas and Houston APP Tour events.

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June 22, 2023
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The APP Adds GOOD IDEA as Official Functional Beverage for Select APP Tour Events

The APP continues to expand its partnership portfolio with the addition of GOOD IDEA, a leading all-natural sparkling water brand, as the Official Functional Beverage of four 2023 APP Tour events – the APP Newport Beach Open, the APP Chicago Open, the APP Dallas Open, and the season-ending APP Houston Open.

Developed by two food scientists in Sweden after nearly 20 years of research, GOOD IDEA is a functional beverage designed to improve metabolic health and energy levels. GOOD IDEA uses a patented blend of amino acids and the mineral chromium to reduce post-prandial blood glucose spikes, post-meal fatigue and sugar cravings after a meal. The resulting balanced blood sugar takes strain off the body, making it easier to maintain healthy weight, reduce inflammation and risk factors like Type-2 diabetes, cardiovascular disease, dementia, and Alzheimer's.

Joining forces with the APP, GOOD IDEA's all-natural, caffeine-free beverages will help lead the charge in boosting healthy blood sugar levels and metabolism for millions of pickleball players nationwide.

As part of GOOD IDEA’s sponsorship of the APP Tour, the brand will be immersed into the APP Tour with in-venue branding and visibility, including signage, social media promotion, on-site activation spaces featuring product sampling, and inclusion in APP Tour broadcast productions – spanning coverage on CBS Sports Network and ESPN2 as well as livestream coverage on APPTV and ESPN+.

"We are pleased to welcome another health-forward brand in GOOD IDEA to the APP family,” commented Tom Webb, APP Chief Marketing Officer. “Maintaining a healthy lifestyle is critical to so many pickleball players worldwide, and GOOD IDEA is designed to do just that. We look forward to collaborating with GOOD IDEA to help make our APP Tour events even more enjoyable.”

“We are very excited to become an Official Sponsor and supporter of the APP Tour,” said Doug Carlson, CEO of GOOD IDEA. “We love the positioning statement of the APP, “PicklebALL”, which is perfect, because pickleball is a sport that all can play, enjoy and stay active. No wonder pickleball is the fastest growing sport in America. GOOD IDEA’s mission is to help people improve their overall health and well-being by helping to support better metabolism and blood sugar regulation and by being active is a perfect match for the APP pickleball community.”

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