The Association of Pickleball Professionals (APP) has continued the expansion of its partner roster with the announcement that Discount Tire has joined as the Official Tire Retailer of the APP.
Discount Tire, the nation’s largest independent tire and wheel retailer, currently operates more than 1,100 stores in 37 states. As part of Discount Tire’s partnership with the APP, the Discount Tire brand will immerse itself in the APP Tour with in-venue branding and visibility at all tournaments, including signage, social media promotion, and inclusion in APP Tour broadcast productions.
“We are pleased to welcome Discount Tire to the APP as one of the most widely-recognized and respected brands in automotive retail,” commented Tom Webb, APP Chief Marketing Officer. “Discount Tire’s commitment to our players, our organization, and the sport of pickleball overall makes us even more excited for our 2023 APP Tour season.”
The APP will travel to Pictona at Holly Hill in Daytona Beach for its second tour event of the year, the APP Daytona Beach Open, taking place February 8-12, 2023. Full tournament information can be found here.
To stay updated on the APP, visit apptour.org, follow us on Instagram and Twitter (@OfficialAPPTour) and like us on Facebook. To learn more about Discount Tire, visit DiscountTire.com.