The Association of Pickleball Players (APP) announced today the newest addition to its partnership portfolio, with Ora joining as official nutrition partner of the APP Tour. Ora’s innovative, plant-based nutrition products now join the fastest-growing sport in the U.S.

Highlighting the partnership will be a series of co-branded performance and recovery products specifically catered to pickleball players, including protein powders, supplements and vitamins. This collaboration will be the first of its kind, uniting the world of pickleball and plant-based nutrition.

“As any pickleball player knows, nutrition and recovery are top-of-mind when it comes to maintaining a healthy and competitive playing schedule,” said Tom Webb, APP chief marketing officer. “That’s why we’re proud to partner with Ora as our official nutrition partner of the APP Tour, and we look forward to showcasing the best tournament atmosphere for all players side by side as we venture into 2024.”

Ora will be immersed into the APP fan experience throughout 2024, launching on May 10-12 at the upcoming APP Vlasic Classic in Cincinnati, Ohio. Fans at all 2024 APP Tour events are invited to sample various Ora products and smoothies while watching some of pickleball’s greatest players compete at the highest level. APP Tour broadcasts will also feature the latest Ora offerings.

"As advocates for health and wellness, we've always appreciated the pickleball community's dedication to staying active and connected. Our products are designed to support longevity, boost performance, and facilitate recovery, aligning perfectly with the community's vitality-focused mindset,” said Will Smelko, Ora’s founder & CEO. “It’s exciting for us to team up with the APP and provide the pickleball community with high-quality nutrition options.”

As the fastest-growing sport in America, health and nutrition are taking center stage for pickleball consumers everywhere–and Ora is the perfect partner to keep you feeling and playing your best through any stage of life with their clean, functional product line. Registration and ticket information for 2024 APP Tour events are available on theapp.global. To learn more about Ora, visit ora.organic.