Power Financial Credit Union (PFCU) today announced a premier partnership with the Association of Pickleball Players (APP), naming the institution the Official Credit Union of the Geico® APP Tour Championships.

Pickleball is the fastest-growing sport in the U.S., with nearly 50 million adult Americans embracing its unique blend of fun, fitness, and community in the last year. By teaming up with the APP, Power Financial Credit Union is tapping into the pickleball phenomenon to share a message of financial empowerment and smarter money management with fans, players, and families across South Florida.

“Pickleball is more than just a sport; it is a movement that unites people of every generation, which aligns perfectly with Power Financial Credit Union’s mission to serve our member and their families,” said Allan Prindle, President and CEO of Power Financial Credit Union. “This partnership is a unique opportunity for us to join in the excitement, give back to our community, and share how we can help people build stronger financial futures.”

"We are honored to partner with Power Financial Credit Union for our season finale at The Fort this December, the culmination of a historic year for the APP," said RJ Martino, Executive Director of Strategic Partnerships for the APP in South Florida. "We are both proud to call South Florida our home and are united in our goal of helping improve our communities and making the Geico® APP Tour Championships memorable for everyone."

The Geico® APP Tour Championships will bring together the world’s best professional and amateur pickleball players for the APP Tour season finale from December 10–14, 2025, at The Fort in Fort Lauderdale, Florida. The Fort, the home of the APP, is a state-of-the-art facility which features 43 pickleball courts and the world's first dedicated pickleball stadium.

As part of the partnership, PFCU will be the presenting sponsor of the APP CEO Challenge, taking place on Tuesday, December 9^th. This is a one-of-a-kind pro-am event where South Florida business leaders team up with professional pickleball players to compete for charity on the sport's biggest stage. A portion of the proceeds from the event will benefit the Jason Taylor Foundation.

Founded in 2004 by Pro Football Hall of Famer and Miami Dolphins legend Jason Taylor, the Jason Taylor Foundation has been a beacon of hope for South Florida’s youth. From academic support to arts enrichment and health programs, the Foundation has contributed more than $11 million to initiatives that help children thrive both in and out of the classroom.