Pickleball United Expands Partnership with APP as Official Court Provider of APP Next Gen Series


Pickleball United Expands Partnership with APP as Official Court Provider of APP Next Gen Series


Official Court Provider of APP Tour expands partnership to APP Next Gen, a series of prize-money tournaments and mentorship seminars for aspiring pickleball professionals aged 16-23.

APP
|
July 19, 2023
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The Association of Pickleball Players (APP) has announced an extension of its partnership with Pickleball United, now the Official Court Provider of the APP Next Gen platform.

Pickleball United - a world leader and innovator in pickleball Infrastructure equipment - joined forces with the APP in November 2022 when they became the Official Court Provider of the APP Tour – the APP’s 16-stop tour for elite professionals, senior professionals and amateurs. Pickleball United’s True Courts have provided high-performance playing surfaces at several APP events, including The Boca Raton 2023 APP New York City Open held at the USTA Billie Jean King National Tennis Center. Now, that partnership extends to the APP’s flagship platform for youth development, APP Next Gen.

The APP launched its APP Next Gen Series in 2021, featuring prize-money tournaments with educational seminars to help mentor all participants interested in pursuing a career in professional pickleball. Primarily for players aged 16-23, the APP Next Gen Series is dedicated to developing America’s next generation of pickleball champions through skill development, mentorship, and financial support. The APP recently announced its 2023 APP Next Gen National Team, made up of twelve of the nation’s top aspiring pickleball professionals.

The 2023 APP Next Gen Series has held two events thus far – one in San Antonio, February 17-19, and one in Kansas City, July 7-9. The APP’s final Next Gen Series event in 2023 will be in Dallas, November 17-19.

"We are excited to expand upon our partnership with Pickleball United into APP Next Gen,” commented Tom Webb, Chief Marketing Officer of the APP. “Developing, mentoring and providing resources for young pickleball players is at the core of who we are at the APP, and we’re proud to continue that support alongside one of our key partners as the APP Next Gen’s Official Court Provider.”

“We at Pickleball United are committed to the growth of pickleball at the grassroots level,” added Pranav Kohli, CEO of Pickleball United. “APP’s Next Gen is an aspirational program which resonates with Pickleball United’s core ethos. We are proud to be involved with such a progressive initiative which is bound to grow our beloved sport amongst the youth community.”

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