The Association of Pickleball Players (APP) announced today the addition of Volpi Foods to its fast-growing sponsorship portfolio as the Official Meat Snack and Charcuterie partner of the APP Tour.
Founded in St. Louis in 1902, Volpi Foods is a leading national brand offering gourmet, hand-crafted dry-cured meats. Volpi utilizes family recipes passed down over four generations, sourcing local hogs from trusted farmers, to create the best-quality, slow-aged meat products. Volpi Foods is dedicated to sustainably sourcing and packaging its award winning meats through their Raised Responsibly™ program and Eco-Pack™ initiative. The specialty meat producer boasts a lineup that delivers quality charcuterie to consumers leading active lifestyles throughout the United States.
"Joining forces with the Association of Pickleball Players is an exciting opportunity for Volpi Foods," said Lorenza Pasetti, CEO of Volpi Foods. "We're thrilled to introduce our delicious, hand-crafted products to fans of this growing sport."
At the centerpiece of the agreement, fans will be able to sample a variety of Volpi products at APP Tour events, including their growing line of snack products: Roltini Singles and Salame Stix.
As part of Volpi's partnership with the APP, the brand will be immersed into the APP Tour with in-venue branding and visibility, including signage, on-site activation spaces, social media promotion, and inclusion in APP Tour broadcast productions – spanning coverage on ESPN2 and CBS Sports Network in addition to livestream coverage on ESPN+ and APPTV.
"We are delighted to welcome Volpi to the APP family,” commented APP Chief Revenue Officer Ryan McSpadden. “We admire the company’s values and commitment to quality as a family-owned business for over a century, and Volpi’s meat products are a welcome addition to our food offering at the APP Tour.”
