The Association of Pickleball Players (APP) has announced a partnership with Chex Mix as the Official Snack Mix of the APP Tour. The industry-leading snack from General Mills will be fully integrated at all APP Tour events, highlighting the partnership with a variety of marketing initiatives.  

Beginning with the 2026 APP Vlasic Classic Chicago Benefiting Shriners Children’s in August, Chex Mix becomes the official title partner of the Players Court tournament livestream coverage. The Chex Mix Players Court will showcase some of the biggest names in pickleball, elite competitive matches, and jaw-dropping highlights to a worldwide audience all season long.

Chex Mix also becomes the presenting sponsor of the Mixed Pro Doubles division, the APP Tour’s pro division featuring men and women teaming up. The brand will also immerse itself in digital and broadcast assets, such as the ‘Mix It Up presented by Chex Mix’ match highlight featuring impressive trick shots. The iconic snack will be widely available at APP Tour events, including in VIP premium experience areas and player lounges.

“We’re thrilled to partner with Chex Mix, one of the most iconic names in snacks, to spread the joy of pickleball to fans everywhere,” said APP chief revenue officer Ryan McSpadden. “We know firsthand how pickleball can work up an appetite, and Chex Mix will be a fantastic partner to keep our fans, players and staff fueled all tournament long.”

"Chex Mix is all about bringing people together to enjoy a delicious, satisfying snack, and that perfectly aligns with the vibrant, community-focused spirit of pickleball” said Sidd Singhal, Business Unit Director for Chex Mix at General Mills. We look forward to fueling players and fans alike, and being a part of all the exciting moments on and off the court."

More information on 2026 APP Tour events can be found via TheAPP.global. The pickleball community can stay in the know on the latest APP updates by following the APP’s Instagram, X, Threads, TikTok, Facebook and LinkedIn channels.