As the official culinary partner of the Association of Pickleball Players (APP), Kittch is pleased to announce a new partnership between the APP and Eggland’s Best, the country’s No. 1 branded egg. Eggland’s Best is breaking into the sport of pickleball as an official partner of the APP Tour, bringing great-tasting, egg-centric food to pickleball enthusiasts and food fanatics alike.

The centerpiece of the partnership will be the Kittch’n Courtside Eggs-perience, a one-of-a-kind culinary entertainment experience at the APP’s four Major tournaments in 2024: Miami on March 20-24, New York City on May 22-26, Southern California on June 26-30 and Fort Lauderdale on December 4-8. Fans at these events will have the opportunity to experience sizzling chef-curated recipes featuring Eggland’s Best eggs, egg-citing games, photo opps and more.

“This partnership with the Association of Pickleball Players and Kittch will bring our fans a fusion of flavor and fun like never before,” said Kurt Misialek, Eggland’s Best’s CEO. “At Eggland’s Best, we strive to bring our high-quality, nutritious eggs to families in new and exciting ways and we look forward to putting our egg-centric goodness at the heart of pickleball this year.”

Eggland’s Best will also be immersed into the APP digital landscape throughout 2024, including a multi-layered content experience featuring recipes from Kittch chef ambassadors and a curated bundle of Eggland’s Best-centric dishes. The APP Tour broadcasts will also highlight the latest Eggland’s Best products throughout the season.

“We are excited—or should I say ‘egg-cited’—to partner with the award-winning team at Eggland’s Best to add a delicious and engaging experience for pickleball fans at four APP Major events, which are set to be some of the biggest events in APP history,” said Tom Webb, APP chief marketing officer. “We’re also grateful for our friends at Kittch, who continue to set a high standard for collaboration by elevating the APP Tour experience through one-of-a-kind partnerships with leading brands.”

Compared to ordinary eggs, Eggland’s Best eggs contain six times more Vitamin D, 25 percent less saturated fat, more than double the Omega-3s, 10 times more Vitamin E and more than double the Vitamin B12. The superior nutrition of Eggland’s Best is due to its proprietary all-vegetarian hen feed that contains healthy grains, canola oil and a wholesome supplement of rice bran, alfalfa, sea kelp and Vitamin E. Eggland’s Best eggs have been the recipient of more than 100 awards and honors for the product’s superior taste, nutrition, freshness and variety—including being named a Top Supermarket Pick in the Breakfast category in Health Magazine’s 2023 Food Awards. More information about Eggland’s Best eggs and delicious recipes are available at egglandsbest.com.

More information about how to compete at an upcoming APP event—including Tour dates, registration and ticket information—is available on theapp.global.