Labor Smart, Inc. (OTC PINK: LTNC) through its wholly owned subsidiary, Next Gen Beverages, maker of performance drink brand, LOCK'DIN, proudly announces its strategic partnership with the Association of Pickleball Players (APP) in becoming the Official Hydrogen Water of the APP Tour.  

LOCK’DIN will also be sponsoring a series of the 2024 events across the USA.  Pickleball is the fastest growing sport in the USA and the world, so this partnership provides the opportunity for LOCK’DIN to reach more active lifestyle consumers globally.

Hydrogen Rich Water (HRW) has been a hot commodity over the last few years as more consumers are become aware of the numerous benefits HRW has for performance, wellness and recovery supported by over 1,500 medical research studies.  LOCK’DIN is proud to offer the highest quality, purity and potency of Hydrogen Rich Water in its respective category of functional water.

LOCK’DIN Product Development Expert, Joe Pavlik, commented: “Pickleball players are an ideal demographic of athletes as Hydrogen Water delivers a multitude of benefits to support health, performance and recovery.  “From top APP professionals looking for a competitive edge to Champions and Masters level players managing the challenge of staying healthy, properly hydrated and active while aging all will improve performance and recovery with this game changing water.”  

Pavlik will be working closely with the APP Tour to educate players and coaches on use and benefits of Hydrogen Water during training and competition.  LOCK’DIN’s science-backed formulation of functional beverages are free from artificial additives and are at the forefront of natural performance enhancement.

"We’re excited to welcome LOCK'DIN to the APP Tour as we share a long-term vision of elevating pickleball to the highest level," commented APP Chief Revenue Officer Ryan McSpadden. "Based on our research and feedback from top players we’re confident LOCK’DIN Hydrogen Water will make a difference for all of our athletes."

The partnership kicks off over Labor Day weekend at the highly anticipated 2024 APP Chicago Open, held at Danny Cunniff Park, Aug. 28-Sep. 1.   Together, LOCK’DIN Hydrogen Water and the APP Tour invite pickleball fans to enjoy the spirit of the game both on and off the court. LOCK’DIN Hydrogen Water will be available to players and attendees throughout the tournament weekend, while watching some of pickleball’s greatest players compete at the highest level.