The Association of Pickleball Players (APP) and Pickleball Superstore, the leading online pickleball products and equipment retailer, have officially joined forces in a monumental agreement that names the Pickleball Superstore as the official E-Commerce Partner of the APP and operator of the APP's online retail offering, scheduled to launch soon on theapp.global. This agreement and designation gives the APP an equity position in the Pickleball Superstore business.

To commence the new partnership, Pickleball Superstore will serve as the title sponsor for the APP Tour’s ninth event of 2023, the PickleballSuperstore.com APP Philadelphia Open, held August 23-27 in Berwyn, Pa.  

Pickleball Superstore, now with direct contact with more than 120,000 pickleball players, is a California-based digital superstore offering industry-leading technologies, competitive pricing, and a robust rewards program to pickleball fans worldwide. As part of Pickleball Superstore’s partnership with the APP, the brand will be immersed into the APP Tour with in-venue branding and visibility, including signage, social media promotion, and inclusion in APP Tour broadcast productions – spanning coverage on CBS Sports Network and ESPN2 as well as livestream coverage on APPTV and ESPN+.

"Pickleball Superstore has quickly established itself as the most-trusted and well-respected online retailer for pickleball players and fans worldwide,” commented Ryan McSpadden, Chief Revenue Officer of the APP. “The APP is delighted to join forces with Pickleball Superstore, working together to provide great products, value and customer experience to an already large and fast-growing consumer base in the USA and worldwide."

Pat Rolfes, Chairman of the Board of Pickleball Superstore, stated, “We’re excited to be the official ecommerce partner of the APP. The APP and Pickleball Superstore are aligned with the strong focus on growing the sport of pickleball in the US and around the world. Their inclusive mentality, from the professionals to their Next Gen tournament series, makes the APP a great strategic partner. Powered by Pickleball Superstore, the APP will now have complete distribution for all pickleball related products and APP gear.”

Steve Raack, CEO of Pickleball Superstore, commented, “It’s been great getting to know the APP team. We’ve been working closely to integrate our platforms and technologies to grow our brands together. Our strategies align perfectly, especially those related to positively impacting the sport of pickleball at the grassroots and community level. We’re thrilled about this partnership, as it has the potential to unlock unlimited opportunities globally.”