The APP announced today a highly innovative strategic, multi-platform partnership with SI Tickets, the fan-first ticketing site from Sports Illustrated, which will now serve as the Official Ticketing Provider of the APP and the official home of primary ticket sales for all 2023 APP Tour events, starting with the 2023 APP Newport Beach Open.
APP Tour tickets will be available through Box Office by Sports Illustrated Tickets, an innovative event management platform and primary ticketing solution built in partnership with web3 leader ConsenSys and powered by Polygon’s blockchain technology. Launched earlier this month, Box Office is the first global platform to combine a complete NFT ticket solution for events of any size with visibility and adjacency to traditional, non-NFT tickets alongside the biggest in sports, concert and theater on the SI Tickets marketplace.
Box Office’s all-new Super Ticket™, a collaboration between SI Tickets and ConsenSys, is an NFT ticket that empowers the APP to remain connected to its fans like never before. Through highlights, collectibles, exclusive offers and more, the Super Ticket™ unlocks engagement opportunities between the APP and its attendees before, during and after events.
“Welcoming SI Tickets into the APP family as Official Ticketing and Marketing Partner is truly groundbreaking for our organization, and the sport of pickleball overall,” commented Tom Webb, Chief Marketing Officer of the APP. “The Sports Illustrated brand has a storied history and is now building the future of ticketing. This partnership allows the APP to create one-of-a-kind tickets for our events, connect with fans better than ever before, and add value to their event experience.”
The relationship will kick off at the APP’s jewel event, The Boca Raton APP New York City Open, at the USTA Billie Jean King National Tennis Center, May 23 – 28, with a unique on-site marketing activation where players and attendees can create their own commemorative Sports Illustrated digital fan cover to take home and share with family and friends. Tickets to APP Tour events will be available exclusively via Box Office by SI Tickets starting with the APP Newport Beach Open, held June 28 – July 3.
“SI Tickets is proud to team up with The Association of Pickleball Professionals to serve as its Official Ticketing Provider for its 2023 Tour events,” said David Lane, CEO, SI Tickets. “The explosive growth in popularity and participation of pickleball over the last two plus years has been truly remarkable, and we look forward to teaming up with the APP as an anchor partner for our all-new Box Office primary NFT ticketing platform. We’re excited to build on this groundswell of enthusiasm, while delivering incremental value to all APP Tour events, its players, and current and new fans through authentic engagement experiences that only SI Tickets can deliver.”
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