The APP continues its growth in support of pickleball worldwide with the announcement of a new partnership with Pickleball Sweden. The APP becomes promoting partner of the 2023 GAMMA Sweden Open powered by The APP, held September 22-24 in Helsingborg, Sweden, sanctioned by the Swedish Pickleball Association.

As the first-ever pickleball organization to partner with the Pickleball Sweden Club, the 2023 GAMMA Sweden Open powered by The APP reiterates the APP's commitment to support the rapid growth of pickleball worldwide. The event will be the second international event powered by The APP in 2023, as the APP previously announced a partnership with Pickleball England to host the 2023 English Open in August 2023.

The 2023 GAMMA Sweden powered by The APP, the third year of the event, will host a variety of events and clinics throughout tournament week, including traditional singles, doubles, and mixed doubles brackets in the age groups 12-15, 16-18, 19+, 40+, 50+ and 60+ at skill levels open, intermediate, and advanced. Competition will take place on 22 courts spanning two adjacent facilities – the Idrottens Hus and Teknikhallen in Helsingborg, and more than 250 players from all over Europe are expected to take part, a 100% increase over the number which competed in 2022.

“The APP is committed to helping grow the sport of pickleball across the USA and worldwide, so we are proud to now add Pickleball Sweden to our roster of international partners,” commented Ken Herrmann, Founder of the APP. “Supporting the increasing demand for pickleball across Europe is a key catalyst for the ongoing global expansion of pickleball. With participation quickly on the rise throughout Sweden and across Europe, this is the right time to start adding the APP’s experience and knowledge of staging world-class events to our international partners.”

Gustaf Geterud, Head of Ambassadorships at GAMMA Sweden, added, “On behalf of the Pickleball Sweden Club, I can say that we could   not be happier or more excited to be partnering with the APP to support our goal of continuing to grow our headline annual event. As an avid player myself, I want to make sure that all our competitors compete in a world-class environment, something the APP is rightly known for. Last year we received a large number of positive reviews for creating an event that had a fun, friendly, inclusive atmosphere - precisely the same as all APP events, so our new partnership with the APP is perfect to help us continue to elevate our event for everyone who takes part.

Geterud continues, “It is the dream of every European pickleball player to visit the USA and play a tournament there, and our ambition for this year’s event in Sweden is to bring a taste of what makes pickleball in its home country so exciting. So my message to Swedish players is this - it’s time to get excited about this tournament! The same goes for anyone engaged in the growth of the sport in Europe, and the involvement of the APP is a chance for all of us to learn how to take the development of pickleball to the next level.”

Registration for the 2023 GAMMA Sweden Open powered by The APP will open June 25 through September 10 on Raqt.com.