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The Association of Pickleball Professionals (APP) announced today a partnership with The Boca Raton – the iconic luxury resort and private club in South Florida – as the Official Resort and Club of the APP. The Boca Raton will also serve as the exclusive title sponsor of the 2023 APP New York City Open, held May 23-28 at the USTA Billie Jean King National Tennis Center in Flushing Meadows, New York. This premier pickleball tournament will feature the sport’s top professional and amateur women and men competing at one of the world’s most renowned facilities.
Originally opened in 1926, The Boca Raton is one of Florida’s most prestigious resorts and private clubs. The property, which underwent a complete transformation, features five distinct hotels across 200 waterfront acres, the Forbes Five-Star Spa Palmera, 15 restaurants and bars, a private beach and seven pools, and an 18-hole golf course. Its Racquet Club offers 16 tennis and six pickleball Hydro-Grid courts – which stay up to twenty percent cooler than conventional hard courts for more comfortable play. Lessons and clinics are led by a certified pickleball instructor and a two-story clubhouse and viewing deck is an ideal locale to cool off in between matches.
As part of The Boca Raton’s sponsorship of the APP, the resort’s brand will immerse itself with in-venue branding and visibility, and inclusion in APP Tour broadcast productions – spanning coverage on CBS Sports Network and ESPN2 as well as livestream coverage on APPTV and ESPN+. The Boca Raton will also host a private VIP Lounge courtside at The Boca Raton 2023 APP New York City Open.
“As an organization that prides itself on providing a best-in-class experience for every player, we are delighted to partner with The Boca Raton,” commented Tom Webb, APP Chief Marketing Officer. “Southeast Florida is home to some of the best pickleball in the world and we look forward to working with the region’s top luxury resort and private club.”
To stay updated on the APP, visit apptour.org, and follow us on Instagram, Twitter, TikTok, and Facebook. To learn more about The Boca Raton, visit thebocaraton.com.
