The Association of Pickleball Players (APP) has announced a partnership with Wika Sports, naming the Vietnam-based sporting goods brand an Official Premium Paddle Partner of the APP Tour. Known for its high-performance pickleball paddles, footwear and apparel, Wika will be integrated across select APP Tour events through a variety of marketing initiatives, on-site activations and product demonstrations.

The partnership reflects the continued global expansion of pickleball and the rapid growth of the sport throughout Asia. Vietnam in particular has become one of the fastest-growing pickleball communities in the region, with brands, athletes and grassroots communities helping to accelerate the sport’s development.

Wika’s premium paddle lineup - including models used by international pickleball star Quang Duong - will be showcased at select APP Tour events throughout the 2026 season. Fans and players will have the opportunity to test Wika equipment on site and engage with the brand through experiential activations and community-focused initiatives.

“The partnership with Wika Sports represents an exciting moment for the APP as we continue to expand the reach of pickleball globally,” said Ryan McSpadden, Chief Revenue Officer of the APP. “Vietnam has built a strong and passionate pickleball community, and Wika’s commitment to the sport makes them a natural partner for the APP Tour.”

“Partnering with the APP marks an important milestone for Wika as we expand our presence within the global pickleball community,” said Bich Nhuan Dang, Marketing Director at Wika Sports. “As a brand born in Vietnam, we are proud to represent the energy and growth of pickleball in our region while connecting with players and communities around the world. Through this partnership, we hope to support the sport’s development, work alongside leading athletes like Quang Duong and continue delivering high-performance equipment to players at every level.”

The partnership also builds on the collaborative momentum created through the Global Pickleball Alliance (GPA), an initiative aimed at uniting pickleball organizations around the world, developing a universal competition calendar and supporting the sport’s international growth.

More information on 2026 APP Tour events can be found via TheAPP.global. The pickleball community can stay in the know on the latest APP updates by following the APP’s Instagram, X, Threads, TikTok, Facebook and LinkedIn channels.

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